Books
Publications
Ethics and Biopower in Neuromarketing: A Framework for an Ethical Approach to Marketing
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book…
These Restless Hills
At the height of the industrial Gilded Age, amidst the blazing fires of the steel mill and black depths of the coal mine, the chase…
Johnstown Industry
A significant site of United States industrial and economic history, Johnstown, Pennsylvania was a birthplace and powerhouse of iron, steel, coal, and transportation. From its…
Johnstown Waters
Guardian Dams. Today, most people remember Johnstown for a cataclysmic flood, but the city was also once known for steel. From the early 1900s through…
Essays
The Ligonier Mountain Pace Car
Picture this: a hot July day in 1932. A Duesenberg convertible (let’s imagine it bright red), piloted by Fred Duesenberg himself, thunders westbound on Route…
Time and Co-Motion: The Industrial-Pastoral
Time changes one’s perspective; if one is careful, perspective also changes one’s time. The American pastoral is wilderness, or at least woods. The British pastoral…