This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book…
A significant site of United States industrial and economic history, Johnstown, Pennsylvania was a birthplace and powerhouse of iron, steel, coal, and transportation. From its…
Guardian Dams. Today, most people remember Johnstown for a cataclysmic flood, but the city was also once known for steel. From the early 1900s through…
Picture this: a hot July day in 1932. A Duesenberg convertible (let’s imagine it bright red), piloted by Fred Duesenberg himself, thunders westbound on Route…
Time changes one’s perspective; if one is careful, perspective also changes one’s time. The American pastoral is wilderness, or at least woods. The British pastoral…